Effective website design is the product of several critical elements, which encompass stream lined design, clear readable content, easy navigation and user-friendly functionality. Today, the website is the most important online asset for any business. In order for your website to be effective it must reflect industry trends, be intuitive, engaging and simple to navigate. Having a user-friendly website will improve your conversion rates and ultimately drive new business.
Content with high readibility
The most critical element to keeping users on your website is content. Delivering clean, easy to read, interactive content is vital to creating a unique user-friendly experience. The average internet user skims through the content on a web page, and doesn’t read it all. So make sure content is placed strategically for users to find quickly. Correct use of headings, sub-headings, paragraphs and bullets will help separate the text, create more white space, and make it easy for readers to discover what they are looking for within a small space of time.
Effective navigation means keeping it simple. Limit the number of items in the menu to a few and keep external links to a minimum. A difficult or confusing layout will cause users to move on to another website. If it is necessary to use multiple layer categories, ensure that it is clean and easy to navigate around. A site map will offer users a quick and effortless way to orient themselves. It is also a great asset to SEO (Search Engine Optimization).
Time management is critical to your website for a couple of reasons. For a start, users are impatient and want to find the information they need as quickly as possible. Your site must load within three to four seconds maximum or you will lose your visitors. Secondly, it will seriously affect your search engine ranking. Limit large photos, videos and other files so that your website loads at optimal speed.
These are just few essential tips that contribute to ensuring your website is user-friendly and provides a positive user experience. There are many other factors which affect the visibility of your website online and conversions on your website. Contact AWD’s expert Web design Melbourne team today on 1300 855 651 to find out how your website measure’s up against your competitors.