Articulate Your Core Value Proposition Through Content Marketing
Quality, original content is at the heart of every successful digital strategy.
The phrase ‘content is king’ is kind of a cliché in the world of digital marketing, but it’s for good reason. If the content isn’t right, no amount of clever SEO, responsive design, or offsite campaigning is going to help your conversion rate.
Although it might often seem like window dressing, content is a crucial tool for engaging with potential customers and creating a connection between them and your brand. Content also plays an important role in effectively deploying digital strategies including both SEO and Adwords.
What We Offer
To determine what kinds of content would add the most value to your digital presence, the first thing we do is work to understand the behaviour of your target audience. Buyer persona development is crucial as it enables us to understand what makes your target audience tick, and what trigger points convert them from prospects into customers. With this information, we can accurately map out the customer journey, so the right content is present at the decision-making phase. We offer a comprehensive range of content marketing solutions including:
- Blog writing
- SEO optimisation
- Conversion rate optimisation
- Social media marketing
- Adwords optimisation
- Email marketing