Email Marketing

Email direct marketing remains king when it comes to connecting with your target audience.

The ‘death’ of email marketing is a phrase that gets thrown around a lot. In fact, the opposite is true.

One of the great stalwart digital marketing tools, email direct marketing is a powerful advertising medium that consistently delivers a high ROI. Ideal for building a strong connection between brand and customer, there are few mediums that have the conversion power that the EDM offers. According to Vision6’s latest metric report, email direct marketing in Australia has a 30% average open rate and a click through rate of between 4.5% and 6%. Of course, there is a great deal of variation in the kinds of results which companies achieve, and this depends on factors such as the health of your database, the quality of your content, timing, formatting, and design. This is why it’s important to choose an EDM service provider with the experience, resources, and skills necessary to ensure a good return on your investment.

What we offer

  • Strategic email marketing solutions designed to suit the needs of your business and integrate with your existing marketing campaign
  • Highly polished content developed by our in-house copywriters
  • EDM formatting and design undertaken by our professional web designers
  • Results tracking and reporting that makes it easy to monitor ROI
  • Database management to minimise bounce backs and remove any duplication

Our Successes

Discover just a few of the ways we've used email marketing to help our clients nurture leads and strengthen their brand authority.

Explore Projects

Why choose AWD?

When it comes to growing your digital presence, there’s no better partner than the team at AWD. Here are three key reasons why:

Professional team

With a Melbourne based team of web developers and designers, technical implementation specialists, copywriters, business development managers, and marketing professionals, AWD can ensure consistency and quality for every project.

Holistic approach

All our digital marketing services are geared towards long-term sustainability and strong ROI.

Integrated solutions

A triple threat agency with IT, web and digital divisions, AWD can provide a fully integrated range of services that eliminate double handling and streamline your web presence.