The ‘death’ of email marketing is a phrase that gets thrown around a lot. In fact, the opposite is true.
One of the great stalwart digital marketing tools, email direct marketing is a powerful advertising medium that consistently delivers a high ROI. Ideal for building a strong connection between brand and customer, there are few mediums that have the conversion power that the EDM offers. According to Vision6’s latest metric report, email direct marketing in Australia has a 30% average open rate and a click through rate of between 4.5% and 6%. Of course, there is a great deal of variation in the kinds of results which companies achieve, and this depends on factors such as the health of your database, the quality of your content, timing, formatting, and design. This is why it’s important to choose an EDM service provider with the experience, resources, and skills necessary to ensure a good return on your investment.
What we offer
- Strategic email marketing solutions designed to suit the needs of your business and integrate with your existing marketing campaign
- Highly polished content developed by our in-house copywriters
- EDM formatting and design undertaken by our professional web designers
- Results tracking and reporting that makes it easy to monitor ROI
- Database management to minimise bounce backs and remove any duplication