JPG Plumbing

JPG now has a stylish and modern web presence which serves to showcase their products and act as a platform for enquiries. Our lead generating strategy was highly effective in getting leads immediately from AdWords, which was then tapered off as the SEO campaign came into effect.

The Company
JPG is a plumbing company based in Melbourne’s South Eastern suburbs. The company offers a wide range of residential and commercial plumbing installation, maintenance, inspection and repair services as well as a 24/7 emergency call-out service.
The Challenge
As a start-up company, JPG had no digital assets and no brand recognition. To make matters more complicated, they were trying to break into the South Eastern suburbs’ highly-competitive plumbing industry.
Our Solution
We began by creating a mobile responsive, user-friendly website that showcases the range of services offered and makes a strong call to action. To drive traffic to the website, we put in place an AdWords campaign that generated leads whilst also implementing an SEO campaign to achieve long term search engine visibility.
Bottom Line
Thanks to an innovative website that effectively showcases their services and meticulously planned SEO and AdWords campaigns, JPG is now thriving in a heavily competitive industry. The decision to take their brand digital gave them a chance to compete with the industry leaders — of which they are now one of.

A 12-month period saw:

A traffic increase of over 254% thanks to SEO

Overall sales increased by over 302%

More than 35 page-one Google results