Introducing Yasmine Alcide – Our Latest Digital Marketing Team Member

AWD’s New Digital Marketing Consultant

I’m the newest arrival at AWD in Collingwood. I’ve joined the Digital Marketing team and will be bringing you regular blogs on Digital strategy, SEO, SEM, Social media, IT Solutions, and other hot digital topics. On a day-to-day basis I work with our clients to help build their online and social media presence. I’m involved in social media campaigns, managing and creating web content, improving SEO and advising clients with regards to their Digital marketing strategies.

I’m a proud Melbournian mum who studies part-time, sings in a female pop choir and spends the better part of her day travelling and networking without actually leaving her desk, around the wonderful world of Social Media. My Myers-Briggs personality type is ENFP (Extroversion, Intuition, Feeling, Perceiving).

Following my undergraduate degree, like my most of my friends at the time, I got the travel bug and decided to join a couple of my besties in backpacking across Europe. 8 years later I found myself working at a language school in Milan as a teacher, trainer and translator and the role that sparked my desire to work in the digital world – e-learning Project Manager. I worked with a range of small, medium and large organisations on language and business training and development projects. Most of these companies were just discovering the potential for conducting courses online. In 2005, when I delivered my first webinar to more than 100 Microsoft employees around Italy I started to realise the real value of the internet as a tool for learning and sharing knowledge. Little did I know the major impact it would have on my career in years to come.

Since then I have worked in Education, Sales, the group buying sector, several start-up businesses both overseas and in Australia, and recently as a Digital Account Manager for a full service web agency. I have worked as an instructional designer, writing content for learning & assessment materials for online and print. I’ve been involved in the production and launch of websites on both the client side and the agency side. My various roles have also provided me opportunities to develop skills in copywriting, Social Media, Project Management, Content Management, Marketing, Business Development, SEO, brand development and digital marketing strategy.

I’m Gen X but am fascinated by the way Gen Y’s interact with technology and excited by the way Gen Z will influence technology in the future. I have recently started writing a blog about the Amalfi Coast as my husband and I travel there every year to see his family and it is one of my favourite holiday destinations My love for Social media began about 7 years ago when I starting using Facebook whilst in Europe to keep in touch with all my loved ones back here in Australia. I now interact in three different languages with friends, family and colleagues on a multitude of platforms and I love the way Social Media connects us all regardless of where we live, what language we speak, our cultural background or education. I enjoy being part of the birth and nurturing of a brand and being instrumental in the development of it’s online persona.

Check out my most recent blog post here at AWD about writing the perfect pre-Christmas EDM. Please feel free to send me questions, feedback on any of my blogs or any topics you would like to read about in my AWD blogs. You can write to me at [email protected] or contact me using any of the platforms listed below. I look forward to hearing from you!

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