Growland is an Australian property development company committed to improving quality of life through responsible development. Growland creates architecturally-striking environments that complement the surrounding community and landscape. The company has a reputation for continually raising the industry benchmark for residential living and planned communities through designing apartments and homes with timeless architectural value.
The client wanted a modern website that could be regularly updated to keep users informed, generate sales and boost brand reputation. As the site’s target audience is predominantly within the Chinese community, bilingual functionality was needed.
AWD created a bilingual website which enabled users to view progress of the company’s featured projects. The website is conversion friendly and encourages engagement at multiple touchpoints through the use of enquiry forms and prominent social media links.