Search Engine Optimisation (SEO) is a key part of building your presence on the web. While implementing effective SEO techniques can help to improve your visibility online, it’s important not to get caught up in the latest quick-fix solution, especially as it can come around to bite you later on. Here we look at a few popular techniques from the past that are now working against, rather than for, improved website rankings on search engines.
Keywords, keywords, keywords
For some people, the secret to SEO success is simply creating content that is stuffed with keywords. While keywords can be a powerful asset to your website, you need to know how to use them properly and in the right context. If Google thinks you are guilty of keyword stuffing, you may find your website being penalised.
Using thin content
While keeping a stream of fresh information on your website can be a powerful technique for improving SEO, using low quality content that is of low value to users will earn you a red flag in Google. Dubbed ‘thin content’, this technique can actually do you more harm than good by lowering your website’s credibility.
Beware of link farming
Another way of improving the SEO of your website is to build your network of referring links, indicating to Google that you are a source of trusted content. Rather than actually investing in quality material, however, some people chose to ‘link farm’ instead, whereby a series of websites create a network of links to each other. While it sounds good in theory, Google has actually wised up to this technique, and will issue a penalty accordingly.
How can you improve your SEO?
It might all look like doom and gloom, but improving your SEO is achievable if you’re willing to put in the effort. Populating your site with quality content that is relevant to your audiences, that is unique and that will spark the interest of industry partners and your customers is a tried and tested method of improving your SEO; and is not just a passing fad either.
If you need help with your SEO strategy speak to one our qualified digital marketing consultants today on 1300 855 651.